Cottonworld
35 years campaign
How does a brand feel younger & relevant after 35 years?
You create a connected community & celebrate them. Conceptualised at Pulp India, this campaign is a commitment created from within, with the customers, from all over India, showing them, no matter who they are and what they do, being comfortable in their own skin. All of them make up a community that is unique and different in every aspect. And it is these differences that make them special, as groups but also as individuals. This project reinforces Cottonworld’s active role in connecting with its community and its desire to continue inspiring through its passion for style, comfort & culture.
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35 years of living in your in nature. 35 years of living with nature. 35 years of Cottonworld.
Comfort is being comfortable with oneself, and Cottonworld believes nothing is more fashionable than being comfortable in one’s skin. That’s the inspiration behind the campaign.
The entire cast makes up a community that is unique and different in every aspect. And it is these differences that make them special, as groups but also as individuals. This project reinforces Cottonworld’s active role in connecting with its community and its desire to continue inspiring through its passion for style, comfort & culture.
