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An initiative by Alia Bhatt, Co-exist is about living in harmony with nature & animals. Their mission is to educate and engage communities to build a future in which man and nature live together in a balanced and harmonious way.

Pulp was asked to work on the launch of the project including designing the identity. We created an identity that is rooted in nature with an imprint of animals. Something that instantly connects with the larger purpose Alia Bhatt’s Co-exist is dealing with.

For the launch campaign, we introduced it through an adoption drive and shot with real animals which were up for adoption. It was one of Pulp’s most fun shoots ever.